News

Ed Sheeran to sing in first interactive TV commercial

Ed Sheeran to sing in first interactive TV commercial

MAKING HISTORY:Ed Sheeran is getting interactive on live TV. Photo: Associated Press

Ed Sheeran will make TV history in his native Britain on Thursday when he takes part in an interactive advertisement during a commercial break.

The “Sing” hitmaker will perform a song from his new album “X” on U.K. channel E4 after “The Big Bang Theory” airs.

Before the sitcom starts, Sheeran will ask viewers to pick which track he will play live at the end of the program.

Fans can vote via Twitter by posting the name of their chosen song as a hashtag within that half hour slot. The results will be recorded in real time and the singer will perform the winning track.

Sheeran says, “For me, this is a really cool way to show songs from the album that fans will have never seen performed in this way before… It gives my fans the chance to decide (which song) from the new album they want to see most. Their involvement is really important to me.”

Recently Played

Latest Headlines

in Music

Watch Bieber’s brother, sister sing ‘Baby’

Fresh
22-overlay15

The pop star's half-siblings are caught singing their brother's first big hit and it's adorable.

in Music

Zayn Malik preparing to launch solo career

Fresh
zaynmalik

The former One Direction star is ready to go out on his own.

in Entertainment

‘Partridge Family’ star David Cassidy discusses bankruptcy auction

20-overlay9

The '70s star is putting his Florida mansion up for auction in September.

in Music

Judge to consider fate of convent Katy Perry wants to buy

katyperryconvent

The "Roar" hitmaker wants to buy a property that was once a convent.

in Entertainment

Stallone puts ‘Rocky,’ ‘Rambo’ memorabilia up for auction

sylvesterstallone

"Rambo" and "Rocky" fans no longer have to fight Sylvester Stallone for a piece of those movies' memorabilia.