News

Ed Sheeran to sing in first interactive TV commercial

Ed Sheeran to sing in first interactive TV commercial

MAKING HISTORY:Ed Sheeran is getting interactive on live TV. Photo: Associated Press

Ed Sheeran will make TV history in his native Britain on Thursday when he takes part in an interactive advertisement during a commercial break.

The “Sing” hitmaker will perform a song from his new album “X” on U.K. channel E4 after “The Big Bang Theory” airs.

Before the sitcom starts, Sheeran will ask viewers to pick which track he will play live at the end of the program.

Fans can vote via Twitter by posting the name of their chosen song as a hashtag within that half hour slot. The results will be recorded in real time and the singer will perform the winning track.

Sheeran says, “For me, this is a really cool way to show songs from the album that fans will have never seen performed in this way before… It gives my fans the chance to decide (which song) from the new album they want to see most. Their involvement is really important to me.”

Recently Played

Latest Headlines

8 hours ago in Entertainment

REVIEW: ‘How To Be Single’ feels the same while trying too hard to be different

22-overlay-9

"How to Be Single" makes a valiant attempt to send up rom-com clichés but it borrows so much from other, better movies that you start to wonder if the film’s title should be "How to Commit Larceny."

10 hours ago in Music

Springsteen promises to show his mind in autobiography

springsteen

Springsteen, 66, has been working on the autobiography, called "Born to Run," for seven years.

11 hours ago in Entertainment

‘Star Wars’ producers face charges in Harrison Ford’s on-set accident

18-overlay-7

The "Indiana Jones" star broke his leg when the door of the Millennium Falcon fell on him during filming in 2014.

15 hours ago in Entertainment

‘To Kill a Mockingbird’ headed for Broadway debut

mockingbird

Harper Lee's classic novel is coming to Broadway for the first time in a new stage version written by "West Wing" writer Aaron Sorkin.

15 hours ago in Music

Paul McCartney and Skype make tech history

paulmccartney

Paul McCartney is embracing modern technology by teaming up with Skype to launch the first ever audio emojis in time for Valentine's Day.