News

Ed Sheeran to sing in first interactive TV commercial

Ed Sheeran to sing in first interactive TV commercial

MAKING HISTORY:Ed Sheeran is getting interactive on live TV. Photo: Associated Press

Ed Sheeran will make TV history in his native Britain on Thursday when he takes part in an interactive advertisement during a commercial break.

The “Sing” hitmaker will perform a song from his new album “X” on U.K. channel E4 after “The Big Bang Theory” airs.

Before the sitcom starts, Sheeran will ask viewers to pick which track he will play live at the end of the program.

Fans can vote via Twitter by posting the name of their chosen song as a hashtag within that half hour slot. The results will be recorded in real time and the singer will perform the winning track.

Sheeran says, “For me, this is a really cool way to show songs from the album that fans will have never seen performed in this way before… It gives my fans the chance to decide (which song) from the new album they want to see most. Their involvement is really important to me.”

Recently Played

Latest Headlines

in Music

10 of the most memorable MTV Video Music Awards moments

mileycyrusvma

Since debuting in 1984, the MTV Video Music Awards have prided themselves on being a stage for all things hip - and often - controversial.

in Entertainment

‘Siri, can you give me a hint?’ Apple confirms September event

16-overlay14

The rumors are true: Apple will host an event Sept. 9 in San Francisco.

in Viral Videos

This is one way to get a tan

10-overlay22

It's summer and the beaches are packed - so this guy got some private sunbathing time while sky high.

in Entertainment

Netflix drug drama ‘Narcos’ blurs line between cartels, agents

11-overlay7

Not all cops are good guys and not all drug suppliers are obvious villains in the dark drug drama "Narcos," a bilingual examination of the history of cocaine smuggling in America and its most menacing supplier.

in Music

VMA Preview: Bieber’s back, Miley hosts

13-overlay12

Designer Jeremy Scott says to expect the unexpected when comes to the fashion and the music at Sunday's MTV Video Music Awards.