News

‘Hello Kitty’ video pulled from YouTube amid racism allegations

‘Hello Kitty’ video pulled from YouTube amid racism allegations

'HELLO KITTY:' YouTube bosses did not take down Hello Kitty, but confirmed to MTV News the promo is not currently available for public viewing. Photo: Associated Press

Avril Lavigne’s new Japanese-themed music video for her song “Hello Kitty” has disappeared from YouTube.com, hours after the pop star came under fire amid allegations the promo features racist stereotypes.

The “Sk8er Boi” hitmaker released the video, in which she prances around on a rooftop, in a candy store and in a sushi bar as four expressionless Asian girls pose as her backing dancers, online on Tuesday, but the playful promo, which exaggerates Japan’s kawaii (cute) culture, didn’t sit well with some fans.

It sparked a backlash and many devotees took to Twitter.com to express their outrage, turning the hashtag #avrilracist into a trending topic.

One user wrote, “Not sure if this Avril Lavigne video is terrible, racist, or terribly racist”, while another tweeted, “Oh Avril, this is literally the worst music I have ever heard. And then you had to go and make it kinda racist. Why.”

Lavigne has yet to comment on the controversy, but the promo has since been removed from YouTube.com.

A representative for the video-sharing website has revealed that YouTube bosses did not take down Hello Kitty, but confirmed to MTV News the promo is not currently available for public viewing.

The video is still available on Lavigne’s website.

Recently Played

Latest Headlines

9 hours ago in Entertainment

Pitch, please: Julia Robert ‘sells’ sex toys on ‘Ellen’

25-overlay-10

The "Pretty Woman" star, who plays a host on the Home Shopping Network (HSN) in her new movie "Mother's Day," was tasked with gushing about a blind item, which members of the studio audience could see.

10 hours ago in Viral Videos

WATCH: Annoying Windows reminder interrupts live TV report

20-overlay-12

Please excuse this interruption ...

14 hours ago in Entertainment

REVIEW: ‘Green Room’ is a gory, good time

13-overlay-12

It's lean, mean, loud and grisly, and a ton of bloody fun.

14 hours ago in Entertainment

Appeals court to hear ex-Subway pitchman’s appeal May 20

jaredfogleAP

A federal appeals court in Chicago has set a May hearing for former Subway pitchman Jared Fogle's appeal of his more than 15-year sentence in a child sex abuse and pornography case.

16 hours ago in Music

Family gives blessing for Whitney Houston documentary

whitneyhouston97101313191

"The Whitney Houston project" - the first to be officially authorized by the singer's estate since her death in 2012 - will be helmed by Academy Award-winning Scottish director Kevin Macdonald.