News

‘Hello Kitty’ video pulled from YouTube amid racism allegations

‘Hello Kitty’ video pulled from YouTube amid racism allegations

'HELLO KITTY:' YouTube bosses did not take down Hello Kitty, but confirmed to MTV News the promo is not currently available for public viewing. Photo: Associated Press

Avril Lavigne’s new Japanese-themed music video for her song “Hello Kitty” has disappeared from YouTube.com, hours after the pop star came under fire amid allegations the promo features racist stereotypes.

The “Sk8er Boi” hitmaker released the video, in which she prances around on a rooftop, in a candy store and in a sushi bar as four expressionless Asian girls pose as her backing dancers, online on Tuesday, but the playful promo, which exaggerates Japan’s kawaii (cute) culture, didn’t sit well with some fans.

It sparked a backlash and many devotees took to Twitter.com to express their outrage, turning the hashtag #avrilracist into a trending topic.

One user wrote, “Not sure if this Avril Lavigne video is terrible, racist, or terribly racist”, while another tweeted, “Oh Avril, this is literally the worst music I have ever heard. And then you had to go and make it kinda racist. Why.”

Lavigne has yet to comment on the controversy, but the promo has since been removed from YouTube.com.

A representative for the video-sharing website has revealed that YouTube bosses did not take down Hello Kitty, but confirmed to MTV News the promo is not currently available for public viewing.

The video is still available on Lavigne’s website.

Recently Played

Latest Headlines

in Entertainment

REVIEW: ‘Wild’ is both unsettling and triumphant

Fresh
This image released by Fox Searchlight Pictures shows Reese Witherspoon in a scene from the film, "Wild."

Reese Witherspoon leaves her comfort zone as real-life hiker Cheryl Strayed in "Wild."

in Entertainment

Cameron Diaz engaged to Good Charlotte star

Fresh
camerondiaz

The "Charlie's Angels" star is reportedly planning to marry Benji Madden.

in Entertainment

MOVIES: 25 Days of Christmas Films

Fresh
James Stewart, center, is reunited with his wife, Donna Reed, left, and children during the last scene of Frank Capra's "It's A Wonderful Life".

Count down to Christmas with these 25 festive holiday movies.

in Black Friday, Entertainment

‘TIS THE SEASON: Holiday specials, bowl games this weekend

Fresh
Elf

Here's a look at Christmas classics, holiday favorites, and sports specials airing this weekend.

in Viral Videos

WATCH: The ‘Force’ is strong with this home

11-overlay

If you weren't already excited for the next "Star Wars" movie, this house will change your mind.