News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recently Played

Latest Headlines

5 hours ago in Viral Videos

Who’s your daddy?

16-overlay-10

When you're a baby and your dad is a twin, life can be confusing.

7 hours ago in Entertainment

Johnny Depp wigs out as Donald Trump in spoof biopic

16-overlay-11

The Hollywood actor dons a Trump-style hairpiece to lampoon the presidential hopeful in the 50-minute comedy for Funny or Die alongside a star-studded cast including Alfred Molina, Henry Winkle

8 hours ago in Entertainment

Another ‘Harry Potter’ book in the works

harrypotter

Fans will have the chance to read another installment in J.K. Rowling's wizard series when her new play is published as a book.

8 hours ago in Viral Videos

WATCH: Oh mother …

23-overlay-3

Is it the worst "Family Feud" answer ever? Judge for yourself.

11 hours ago in Entertainment, National

Shkreli is sued over his $2 million Wu-Tang Clan album

Pharmaceutical chief Martin Shkreli listens on Capitol Hill in Washington, Thursday, Feb. 4, 2016, during the House Committee on Oversight and Reform Committee hearing on his former company's decision to raise the price of a lifesaving medicine. Shkreli refused to testify before U.S. lawmakers who excoriated him over severe hikes for a drug sold by a company that he acquired. (AP Photo/Susan Walsh)

Shkreli has bragged that he had no plans to listen to the album, but bought it to "keep it from the people."