News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Latest Headlines

44 minutes ago in Music

Happy Birthday to the original ‘American Idol’

Fresh
kelly-clarkson2

PHOTOS: Since being crowned the first "American Idol" in 2002, Kelly Clarkson has had a whirlwind career.

1 hour ago in Music

Doctor convicted in Michael Jackson’s death loses latest appeal

Fresh
conrad

Dr. Conrad Murray loses his latest bid to have his 2011 conviction overturned.

1 hour ago in Entertainment

Netflix to debut original Spanish-language series

Fresh
netflix

Netflix announced its first original Spanish-language television series, planned for 2015.

today in Trending, Viral Videos

TODAY’S MUST SEE: Pinnacle base jump

Updated
base

Two guys jump from the world's tallest building and it's terrifyingly cool.

today in Entertainment

Today in entertainment history: April 24

bobdylan

A look at some of the biggest Hollywood headlines of days past.