News

Google launches ‘hummingbird’ search technology

Google launches ‘hummingbird’ search technology

Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California Sept. 26, 2013. Photo: Reuters

MENLO PARK, California (Reuters) – Google Inc has overhauled its search algorithm, the foundation of the Internet’s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a separate blogpost.

“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”

Page and Brin set up shop in the garage of Susan Wojcicki — now a senior Google executive — in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.

Recently Played

Latest Headlines

in Entertainment

Kate Upton, Lea Michelle to play best pals in new comedy

Fresh
Kate Upton arrives at the 2015 Vanity Fair Oscar Party on Sunday, Feb. 22, 2015, in Beverly Hills, Calif.

Kate Upton and Lea Michele have teamed up for a new William H. Macy comedy called "The Layover."

in Entertainment

Today in entertainment history: March 27

beatles

A look back on Hollywood headlines of years past.

in Music

Ed Sheeran surprises newlyweds at wedding reception

Ed Sheeran performs at the 57th annual Grammy Awards on Sunday, Feb. 8, 2015, in Los Angeles.

Ed Sheeran surprised a pair of newlyweds at their wedding reception by singing Thinking Out Loud for their first dance.

in Music

Taylor Swift named among world’s greatest leaders in new Fortune poll

Singer Taylor Swift attends the SNL 40th Anniversary Special at Rockefeller Plaza on Sunday, Feb. 15, 2015, in New York.

Taylor Swift ranks two spots behind Pope Francis in a new Fortune.com poll of the World's Greatest Leaders.

in Entertainment

‘Downton Abbey’ to end after season six

This photo released by PBS and Carnival Film and Television Limited shows, from left, Lesley Nicol as Mrs. Patmore, and Sophie McShera as Daisy, in a scene from season four of the Masterpiece TV series, "Downton Abbey." As it returns for its much-awaited fourth season, it remains a series about elegance, tradition and gentility, and the pressures of preserving them. The show premieres Sunday, January 5, 2014 at 9 pm ET on PBS.

Producers confirm that the next season of "Downton Abbey" will be the last.