News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Recently Played

Latest Headlines

in Entertainment

Today in entertainment history: Sept. 1

philmcgra

A look back at some of Hollywood's biggest headlines.

in Entertainment

WHAT’S ON: New on Netflix, Amazon & Hulu in September

netflix

September is shaping up to be a good month for streaming some hit movies and the TV series you've been meaning to check out.

in Entertainment

William Shatner working on Leonard Nimoy book

nimoy

"Leonard: A 50 Year Friendship" will hit the shelves next year.

in Entertainment, Sports

Hulk Hogan begs forgiveness, wants back in WWE

22-overlay16

The wrestling icon is pleading with fans for their forgiveness after he was caught on tape using a racial slur, insisting the controversial comments were made at the "lowest point" of his life.

in Music

Justin Timberlake headed to the big screen

Justin Timberlake performing at Philips Arena on Tuesday, Dec. 17, 2013, in Atlanta.

Footage from the singer's 20/20 Experience World Tour is being made into a movie.